Facebook advertising has changed: opportunities and challenges for advertisers and content writers

Due to the sweeping change in the privacy policy on the internet, Meta is in the process of creating privacy-friendly Facebook ads without using advanced targeting.
Facebook’s “basic ads” will target advertisers looking to build product awareness and build brand awareness, and will be measured by metrics like video views and similarity. work.
To get the most out of these Basic Ads, advertisers must create content that stimulates a response from users to drive optimal reach using algorithms.

(This means copywriting: text, photos, and videos are becoming more important, instead of just focusing on your offer or product, you need to come up with copy that attracts users so they leave a mark. , like, comment, share, and click message)

While campaigns running with Basic Ads will be less targeted, they will be a more affordable alternative for brands that just want to create awareness about their offer.
It will be interesting to see how many brands adopt Basic Ads as part of their strategy and what results can be obtained from running these less targeted ads.